Why Us:
  • We source Ethically from Reputable Diamond Mines to bring our Customers Direct Factory Pricing
  • Price Beat Guarantee - We will Match & Beat the Lowest Price by 10% of the Difference
Services and Guarantees:

Customer satisfaction is our top priority. Being in this business for more than 25 years, we can assure you about our great services, best deals and complementary education on purchasing to make your shopping experience memorable and unique. You can check our great reviews on google to make sure you are choosing the right company. 

Customers can rest assured of the following services with their online purchases: 

  1. 30-Day Return/Exchange Policy  If you are not satisfied with your purchase, you may return it in its original, unworn condition within 30 days, for a full refund or exchange.
  2. Price Match Guarantee, We beat the price by 10%
  3. Free sizing One time free resizing within 30 days of your purchase. 
  • free prong tightening, re-polishing, rhodium plating and cleaning services  
    • FREE stone check / tightening of prongs
    • FREE prong replacement or re-tipping
    • FREE head replacement if needed
    • FREE polishing / refinishing for the life of the ring
    • FREE rhodium plating for white gold
    • FREE lifetime appraisal service
    • FREE lifetime stone replacement for diamonds in your setting. (Not the center diamond*                                                                                                                                                                                           *Warranties are non-transferable and are only valid for the original owner.        
        5.True Wholesale Diamond Pricing
        6.Free Insured Shipping to your North American Location
        7.Direct diamond sourcing 
        8.Flexible payment method (No Interest, No payment within a year of your purchase)
        9.Diamond upgrade     

        10. Certificates All our items come with a certificate. In case you would like to have your GIA certificate for your diamonds or the Certificate of Authenticity under your name, please let us know and we will send it together with your items.

          11. RETURN PICKUPS AT YOUR DOOR In the unlikely event you want to return an item, we will gladly arrange to have it collected at your door.

          12. DISCREET PACKAGING, ELEGANT PRESENTATION Your order will arrive in a discreetly marked package so your secret will be safe. Every piece of Pure Diamond jewellery comes in a tasteful gift box that will make the presentation that much more amazing


           13. Appraisals for any piece of jewelry you have If you have a piece of jewelry not purchased from us, we can make the appraisal for only $100.00 ( We need a certificate for diamonds bigger than half a carat) 


 Our products come with a lifetime after sales services. we are committed to provide excellent service after the initial purchase with lifetime complimentary cleaning and inspection. In case that you have any problem with your jewelry which is not within the normal wear and tear, you can either mail your jewelry to our office for evaluation or bring it to one of our locations. Once the item is inspected, should any charges apply, we will notify you prior to do any services and we will get the job done with a very reasonable price as we do have a goldsmith on site.